Spotify logo with a black and white color scheme, featuring a circular icon with three curved lines and the word 'Spotify' next to it.

Spotify Campaign

“Music for the Golden” Spotify campaign aimed toward older generations. Completed as a group project; my focus was Art Direction & Design.

Cover page of a Spotify Ad & Culture Campaign Book for Fall 2024, featuring Spotify logo, title, list of authors, and soundwave graphic.
A digital infographic titled 'Creative Brief' about Spotify's target audience, advertising strategy, and competition, with a small photo of a woman, Spotify logo, and text detailing key facts, challenges, strategies, and key consumer benefits.
A smiling elderly man holding a polaroid picture of a younger man with a mustache and shirtless, set against a pink background with text promoting Spotify playlists for nostalgic moments.
A woman with short, gray hair and earrings wearing a red sweater, holding a small photo of a young girl in a pink blouse. The background is beige with text promoting Spotify's music service.
An elderly couple smiling, holding a photograph at a bus stop, with a background promoting Spotify's music service with the slogan 'Music for the golden' and a paragraph describing creating playlists with Spotify for sharing special moments.
Poster for Spotify's DJ event and booth, featuring a photo of two elderly women at a Spotify-branded outdoor booth with a green canopy and park background.
Screenshot of a Spotify microsite showing features like uploading images, creating playlists, and browsing the library, with a black background and white text, including an image of David Bowie.
Media plan infographic showing advertising costs, scheduling, and reasons for choosing certain media channels, including magazines, newspapers, Facebook, and DJ booths.
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