Sometimes, it’s better to stand out.

Don’t be the one sitting on the sideline. Embrace the fun.

From decorations to costumes and party supplies that bring out your boldest self, Party City has everything you need to turn any occasion into a celebration.

Goal: The campaign positioned Party City as the destination to shop for unforgettable celebrations. It encouraged people to embrace their individuality and step out of the box to have fun.

Strategy: The concept focused on standing out, so I wrote catchy slogans to pair with images of people expressing their individuality in situations they usually wouldn’t. I wanted the photos to stand out and selected a simple sans-serif yet fun typeface.

Written and Designed by Abigail Raike