The word 'Party City' in large, pale-colored text on a white background.

Sometimes, it’s better to stand out.

Don’t be the one sitting on the sideline. Embrace the fun.

From decorations to costumes and party supplies that bring out your boldest self, Party City has everything you need to turn any occasion into a celebration.

A poster on a gray wall depicts a woman in a black Batman costume with a mask, seated at a desk in a government meeting room. The poster features the words "Congress needs a hero" at the top and the "PartyCity" logo at the bottom.
A beige background with large black text that reads 'No one remembers the guy in beige.' The bottom right corner has the word 'PartyCity' in multicolored letters.
Billboard advertising a party city promotion with a man holding pink party balloons and wearing a pink butterfly headband, with the text 'Stand out at your daughter's party. Party City' against a pink background.

Goal: The campaign positioned Party City as the destination to shop for unforgettable celebrations. It encouraged people to embrace their individuality and step out of the box to have fun.

Strategy: The concept focused on standing out, so I wrote catchy slogans to pair with images of people expressing their individuality in situations they usually wouldn’t. I wanted the photos to stand out and selected a simple sans-serif yet fun typeface.

Written and Designed by Abigail Raike