Netflix and chill is often used as an escape for real life... at least for the duration of an episode.
But eventually, the snacks must run out, the series ends, and the couch indent is no longer comfortable. Instead of feeling empty, what if you could live a show, instead of just bingeing it.
Laugh with the characters you know and love.
Hear the iconic theme music, standing in the world, instead of on that same old couch.
You can even compete in Squid Games without the consequences.
Welcome to the other side of the screen.
ACT I - PRE-LAUNCH
The Portal opens between Netflix and reality.
To build mystery and viral buzz, portals appear overnight in urban walkways, parks, and subways, pulling the screen into the street. Footprints lead viewers to Netflix House locations. Subway mirrors reflect the viewer into the world of their favorite series.
ACT II - POST-TEASE
Enter the Netflix Portal.
To generate more buzz, we’re showing up unexpectedly and letting you be a part of the story. Extraction Pods invite fans to become the claw, swinging over a pit of oversized boxes. Win not only fun prizes, but bragging rights for being the first to experience Netflix House.
ACT III - LAUNCH
You loved watching it, now it’s your turn... without the consequences.
Full-scale Squid Games takes over local parks, but this time, you’re the player. A masked recruiter appears. The clock is ticking. One game. One chance. Join us for a free, real-life round of Red Light, Green Light. No sign-ups, no stakes. Just the thrill of the game.
Written by Bella Brick
Designed by Abigail Raike, Elizabeth Lucas-Lucas, and Michell Martinez
Strategy by Michell Martinez