Carhartt logo with stylized 'C' and the word 'Carhartt' below

Carhartt Campaign

Carhartt campaign aimed toward Hispanic agricultural workers in the Pacific Northwest. Completed as a group project; my focus was Art Direction & Design.

Cover of a book titled "AD & CULTURE CAMPAIGN BOOK - FIRST DRAFT Fall 2024" with the Carhartt logo featuring a large letter "C" with a child inside, standing outdoors with trees and a structure in the background.
A text-based creative brief document discussing advertising strategy for Carhartt, targeting Hispanic and Latino agricultural workers in Oregon, including key facts, target audience, competition, strategy, tone, key benefits, and policies.
Carhartt billboard displaying a child playing in a sandbox with the slogan 'Tough enough for the toughest playground.' The Carhartt logo is in the top right corner and a website link to futurefarmers.carhartt.com is at the bottom.
An advertisement for Carhartt semi-truck with a young boy standing outdoors in farm clothing, promoting durable fabric for challenging farm tasks, with Carhartt logo and website address.
A Carhartt advertisement showing a boy and a man outdoors, with clothing on display around them, promoting durable cotton duck fabric for future generations.
Two promotional signs for Carhartt scholarships in an outdoor field with a blue sky and clouds. The larger sign states 'Ready to plant the seeds of your future? 25 scholarships, $20,000 each,' with a Carhartt logo at the bottom. The smaller sign is a
Infographic about the Carhartt Future Farmers Scholarship program featuring a website layout and menu options like About, Give, Apply, Stories, Resources, Shop.
A detailed media plan infographic outlining advertising strategies, schedules, and costs for Billboard, Semi-Truck, and In-Store Ads, including sponsorships and events, with a cost total of $1,200,000.
A series of black arrows and symbols arranged vertically on a black background. The symbols include an eye, a mouth, a lung, a brain, and a heart, all depicted in white.