It’s a traumatizing experience being stranded in the middle of the 5 after your tire decides to explode on a crisp Tuesday morning.

The traffic surrounding you ensues, but your entire world is put on pause. In this moment, you’re all alone.

For peace of mind, join the club.

Goal: The campaign positioned AAA as a necessary and helpful service for young people. AAA will be there to help regardless of the weather or situation, and it is a worthwhile investment for peace of mind on the road.

Strategy: To increase the brand’s relevance to the target audience, our team took a modern approach, blending illustrations and images. For this, I illustrated eye-catching typography in various themed shapes.

Written by Missy Appel